Tubsider -
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The Tubsider site is a product site hosted by the manufacturer, SidneyG, LLC.

The Tubsider is an orthopedically designed seat to be used for sitting next to the side of the bathtub. Purposed to be used while bathing young children, the elderly, or pets, as well as while cleaning the bathtub, the Tubsider is a padded, comfortably seat that eliminates the pain and strain that often accompanies these activities.

SidneyG, LLC wished to make the Tubsider available to a larger market by having the ability to purchase the product online. Their desire for the site design was that it incorporated the soap bubbles used on all Tubsider packaging and literature, as well as consist of mainly bright, primary colors.

One of Cast Shadow's designers worked with their marketing director, as well as designers from their advertising firm, to develop the initial design for the web.

After gaining client approval for the design, it was necessary to coordinate with the web development company to draw up a site plan customized to link the site into Tubsider's online storefront. (The decision was made to use the storefront only for the ordering capabilities, as the storefront was not customizable to make it conform to the design used on all other pages of the website.)

After the site was programmed and uploaded to the Internet, due to internal decisions, the client had the site modified to remove the online ordering section temporarily. Other changes, such as price, have been updated to the site as requested by the client.

In order to incorporate two other product lines manufactured by the client, this site has been re-designed by the client's current advertising agency. Therefore, the online version now varies from this original design.