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Silver Fox Merchandising provides their
clients with the manpower to maintain the appearance
of their product in retail stores. Called merchandisers,
or "Foxes," the Silver Fox representative
has a specific area of coverage. This person ensures
that the retail location has the client's product(s)
in stock, and that they are presented in a professional
manner on their shelves.
Silver Fox wanted to update the look of
their site, providing both clients and potential merchandisers
with online forms for registration and inquiry, as well
as publishing their quarterly newsletter on the web
for a greater audience. Asking Cast Shadow to maintain
the simple approach used in their newsletter, Silver
Fox requested a complete re-design.
After initial client approval for
the design and feel of the site, Cast Shadow inputted
all of the content requested into the website. This
included a section dedicated to downloads of the forms
used by the merchandisers, an online forum for merchandisers
to post messages to each other, as well as the ability
for people to register as a merchandiser online. |
