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An advertising and marketing firm for
motor parts manufacturers, FTM, Inc. understands the
value of having information easily available to a large
audience.
Their site is tailored to provide general
information, parts numbers and pricing schedules for
a wide variety of products. Used primarily for retailers
to obtain information quickly and easily, their site
can also be used by the motorcycle enthusiast searching
for information on specific manufacturer's parts.
FTM, Inc. decided that the time had come
to establish their web presence, and turned to their
design agency for a solution. After developing unique
designs for the various sections of the site, and having
the site programmed and uploaded to the web, the designers
requested input from Cast Shadow for a professional
review of the site.
Cast Shadow recommended, and implemented,
a restructuring of the navigation graphics, optimization
of the graphics used in the site, the use of additional
navigational graphics for the subsections of the site,
reformatting informational tables, and the addition
of rollover features. After all changes were made, Cast
Shadow re-programmed the site to ensure that all graphic
changes were updated, and to implement the restructuring
of the pages. |