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Eastwood Insurance is one of the largest
insurance brokerages in the nation, providing low-cost
insurance to people in more than seven states nationwide.
Eastwood Insurance's
marketing firm has moved the company away from using
an old west theme and toward a newer theme designed
to appeal to their average demographic.
In managing this transformation in their
marketing, the firm realized that the Eastwood Insurance
website would have to follow suit. Working with Cast
Shadow Design on this re-design was one of their head
marketing people. With this person providing both art
and color direction on the website, Cast Shadow developed
a website that used aspects of their online banner ads,
television commercials and other marketing.
Including a streaming quicktime movie
of the Eastwood commercials on the home page, an interactive
claim report form and a chat room, this site aims to
provide a well-rounded experience for visitors.
Eastwood Insurance is maintaining their
website in-house. |
